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WordPress does marketing better than all of its competitors.

Summary

  1. Don’t do marketing; do sales.
  2. If you don’t know what else to do for marketing, then do Google Ads.   See this quick Google Adwords tutorial.

Resources

Biz Concepts & Further Reading

Free WordPress Tech Learning

WordPress Plugins

  • Organic SEO: Yoast SEO for basic organic SEO tech (Get the premium version if you’re a blogger).
  • WordPress Forms, Quizzes, Surveys, Etc.: Gravity Forms for anything form-related.  I use it for my contact form, Website Cost Calculator, and for my payment pages.  Add the Zapier add-on to connect to everything!  BONUS: Set up your Gravity Form to send to your cell phone via sms!
  • Credit Card Processing: Stripe.com + Gravity Forms/WooCommerce.
  • Cloning Landing Pages: Duplicate Post for cloning your home page to a new landing page.
  • Quick Landing Page Builder: Divi for quickly designing beautiful landing pages.
  • Email Pop-ups & Opt-ins: Bloom for email popups.  Someone in the group mentioned copy-and-paste Mailchimp embeds, which work great, too.
  • Website Calendars: The Events Calendar Pro was mentioned as buggy/bulky, and that’s been my experience with it, too.  I recommend Calendly.com for 1-on-1’s and Eventbrite for everything else (the are both cloud-based apps that you can embed in your emails and website).
  • WordPress Backups: Jetpack Backups for cloud website backups, and Backup Buddy for local/amazon/etc. backups.
  • Customer Relationship Management (CRM): Contactually (They market it to realtors…they should market it to small business owners, because it’s the perfect mix of simplefunctionality!)

WordPress Hosting

Digital Tools

Related Meetups

Where to Hire WordPress Pros

Is WordPress Too Much Overhead For You Right Now?

E-Commerce

Contact me if I missed anything!

(Thanks to Ben Wilson for compiling these notes!)

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