I have been looking for a beginner-ish Google Analytics guide for a long time.
Ya know…a guide that tells you how to make use of Google Analytics rather than just how to set it up and look at total visitors (spoiler alert: knowing how many people visited your website this month is worthless info).
Well, I’ve found it! Here is THE Definitive guide to setting up Google Analytics!
It’s a single webpage (AMAAAZING!). And it’s comprehensive in a way that will teach you all the basics of setup PLUS making use of Google Analytics.